PR PROPOSAL FOR The Ghosts of England

 

February – November  2025

https://whitehotcomms.co.uk

 

The Ghosts of England is a touring production which explores what it means to call England home, told through the mediums of dance, live music and storytelling. The work asks the questions:

• Who are we?

• Where do we come from?

• Where are we going?

 

…as a nation today. Anthony and his collaborators blend English folk tales and stories from mixed communities across England to shine a new light on how we can all be proud to call these Islands home. 

 

The campaign’s primary objective is to raise awareness for performance opportunities and wrap-around activities for the project with target audiences.  We aim to ensure that The Ghosts of England is visible in regional/national broadcast and print media including the web as well as in specialist regional arts/lifestyle publications to ensure maximum coverage, public interest, and engagement for the workshops/programme.  This exposure and coverage will also assist with securing bookings for the touring production in 2026.

Method:

• PR stories focussing on all regions regarding the project and workshops (regions are County Durham, Middlesbrough, North Tyneside, Newcastle, Northumberland, Reykjavik, London)

• Showcase some of the engagement work with generic region wide media release.

The work would consist of an initial overall media release announcing the project region wide, then individual releases for North and South of region to appropriate media…. This would include online, print and radio.

 

 

Our Target Audiences are:

• •LGBTQ+ communities

• •05-75+ yrs

• •Socioeconomic diverse/working class

• •Refugee/Asylum

• •Roma/Traveller

• •Regional/National/International

• •Neurodiverse groups

• •Heritage/Theatre enthusiasts

 

Media titles in each location as well as:

 

• Regional press in particular Sunderland Echo, Shields Gazette, Northern Echo, The Chronicle, BBC Newcastle, Darkus Magazine, Metro Radio, Cultured North East

• Online – consumer and art (bdaily, Prolific North, NEConnected, Vibe Magazine, The Crack, Artsorg)

• National press including Dance Journal, Dance informa, The Guardian etc

 

 

Rough Timeline:

• Produce press release for sign off

• Organise photography for media release

• Ongoing press liaison for any queries 

• Set up media interviews with Anthony for Cultured North East and local radio

• Distribute media release with agreed images to all regional and appropriate national media, including specialist dance magazines on and offline

• Chase up media to ensure maximum coverage for disseminated media release

• Collation of coverage 

 

 

Fee:

The above is deliverable based on an estimated 7 days’ work at £250 per day = £1750.

 

 

Nicky Mckeen

White Hot Communications

​